Privacy statement

Last updated: 28 October 2026

SpeechCloud provides an AI assistant that answers the phone and WhatsApp for businesses: taking orders, booking appointments, answering questions and putting callers through to a member of staff. This privacy statement explains which personal data we process in doing so, why, for how long, who we share it with and what your rights are.

We process personal data in accordance with the General Data Protection Regulation (GDPR). The Dutch version of this statement prevails if the two differ.

1. Who we are and our role

SpeechCloud is a trade name of ABQ Marketing, Borgerstraat 244 A, Amsterdam, the Netherlands, registered with the Dutch Chamber of Commerce under number 64247023. You can reach us at info@speechcloud.nl.

We have two roles:

  • Controller for our own website, the contact form and the callbacks you request through our website. In those cases we decide why and how we use your data.
  • Processor when you call or message a business that uses SpeechCloud, such as a restaurant. That business is then responsible for your data, and we only process it on its instructions, under a data processing agreement.

At the start of every call we tell you that you are speaking to an AI assistant. If you would like to speak to a member of staff, the assistant can put you through.

2. What data we process

When you call or message a business that uses SpeechCloud we process, on behalf of that business:

  • your phone number and the time of the call;
  • a recording and a written version (transcript) of the call;
  • what you tell us during the call, such as your order, name, address, preferred time and payment method;
  • a customer profile with your name, address and phone number, so the assistant recognises you next time. This profile is built from earlier orders or from the business's own customer list;
  • WhatsApp messages you send to the business or receive from us, such as an order confirmation, and the delivery status WhatsApp reports back (sent, delivered or failed).

When a business connects its own WhatsApp Business number to SpeechCloud, Meta provides us with the business name, the phone number and the identifiers of that WhatsApp account.

When you visit our website or contact us we process:

  • data about your visit, through Google Analytics, only if you give your consent in the cookie notice. Our hosting provider also measures visits and loading times without cookies;
  • what you enter in the contact form: name, email address, phone number if given, company name, number of locations, till system and your message;
  • for a callback request: your phone number, the call that follows and, if you book an appointment with us during that call, your name and number in our calendar.

3. What we use your data for

  • To handle your call: passing your order, appointment or question to the business you called, for example as an order ticket via WhatsApp or through their ordering system, and sending you a confirmation.
  • To recognise you on your next call, so you do not have to give your address again.
  • So the business can listen back to and read its calls, and so we can find and fix mistakes in the assistant.
  • To answer your contact or callback request and, if you become a customer, for our work together.
  • To prevent misuse of the callback form, such as someone requesting a call to another person's number.
  • To improve our website, only with your consent.

We do not sell your data and do not use it for advertising.

4. Who we share your data with

Your order or request goes to the business you called or messaged. We also use service providers that process data on our behalf. They receive only what they need for their task, and we agree on security and confidentiality with them. These are the kinds of service providers we use:

  • telephony and messaging (phone calls and WhatsApp);
  • speech recognition, language models and speech synthesis, which understand the call, decide on an answer and speak it;
  • hosting, servers, storage and databases;
  • email, calendar and internal notifications for our team;
  • website statistics and protection against misuse.

We will send you an up-to-date list with the names of these service providers on request. Email info@speechcloud.nl.

Beyond that, we only share data with others when the law requires us to, for example on a demand from the police or judicial authorities.

5. Data outside the European Union

Some of our service providers are based outside the European Economic Area, mainly in the United States. Data only goes there with the safeguards the GDPR requires, such as the EU-US Data Privacy Framework or the European Commission's standard contractual clauses.

6. How long we keep data

  • Call recordings and transcripts: 30 days. During that time the business can listen back to them; after that they are deleted automatically.
  • Customer profiles: for as long as the business you call is our customer. If the business stops using SpeechCloud, we delete the profiles. If you want to be removed sooner, let us or the business know.
  • Contact requests: as long as needed to deal with your request and, if you become a customer, for as long as we work together.
  • Proof of a callback request: we do not keep a readable phone number, only an unreadable derivative of it (a hash) with the time of your request. We never keep more than the latest 10,000.
  • Data from a connected WhatsApp Business account: until the business disconnects the number or stops using SpeechCloud.

If the law requires us to keep data for longer, for example for the tax authorities, we keep it for that purpose only.

7. Security

We take appropriate technical and organisational measures to protect your data against loss and unauthorised use. Connections are encrypted, access to data is limited to the people who need it, and each business sees only the data of its own calls in our management portal.

  • Performance of a contract: handling your order or appointment, and our work together if you become a customer.
  • Legitimate interest: answering your contact request, preventing misuse of the callback form, monitoring the quality of the assistant and recognising you on your next call.
  • Consent: website statistics through Google Analytics, and the callback you request yourself through the website. You can withdraw your consent at any time.
  • Legal obligation: when the law requires us to keep or provide data.

For calls with a business that uses SpeechCloud, that business decides the legal ground on which it processes your data.

9. Your rights

You have the right to access your data, to have it corrected or deleted, to have its processing restricted, to object and to receive your data in a common format. If you have given consent, you can withdraw it at any time.

Send your request to info@speechcloud.nl. We respond within one month. To avoid giving data to the wrong person, we may ask you to confirm that the phone number or email address is yours. If your request concerns a call with a business that uses SpeechCloud, we handle it together with that business.

If you are unhappy with how we handle your data, you can file a complaint with the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens.

10. Having your data deleted

Would you like us to delete your data, such as your customer profile, a call recording or your WhatsApp messages? Email info@speechcloud.nl with the subject “Verwijderverzoek” (deletion request) and the phone number or email address it concerns. We confirm your request and delete the data within one month. If the law requires us to keep something, we tell you what and why.

11. Cookies

Our website only sets Google Analytics cookies, and only after you click “Accept” in the cookie notice. These cookies are kept for up to two years. If you decline, we do not load Google Analytics. You can change your choice at any time through “Cookie settings” at the bottom of every page.

Your choice in the cookie notice and your preference for a light or dark theme are stored only in your own browser. That information does not reach us.

12. Changes

We may update this privacy statement, for example when our service or the law changes. The date at the top shows when it was last updated.

13. Contact

Do you have questions about this privacy statement or about your data? Get in touch:

SpeechCloud (ABQ Marketing)
Borgerstraat 244 A, Amsterdam, the Netherlands
Chamber of Commerce 64247023
info@speechcloud.nl